Adidas Y-3

Fashion technology meets extreme functionality

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WELCOME TO A PIONEERING COLLABORATION BETWEEN ADIDAS AND JAPANESE DESIGN GURU YOHJI YAMAMOTO. 
 

PROBLEM.

Launch and educate the global market about the AW16 Adidas Y-3 range with a focus on ADIZERO™ waterproof technology and iconic BOOST™ sole technology.
 

SOLUTION.

Don't talk about the technology, show it in action in one of the most rugged, cold and remote terrain. A challenging trip to the Isle of Skye where we battled wind, rain, midges and freezing temperatures to Art Direct the Adidas AW16 campaign. The campaign showcased a multi-action opaque scene showcasing the agility, functionality, and beauty of the new range. 

Standout pieces include this season’s Airflow Jacket, which utilises waterproof ADIZERO™ fabric to make it incredibly lightweight and breathable. Elsewhere, there is the Tech Knit Long Sleeve, woven from reflective yarn with side zip detailing and a ventilated mouth covering. The Sport Trail X sneaker features the now-iconic BOOST™ sole technology with a rubber outsole by Continental – a German tyre manufacturer – for unparalleled traction.
 

INNOVATION.

The innovation existed in showing the products in action among a challenging environment and capturing this in an Adidas Y-3 caliber. 
 

RESULTS.

An award-winning campaign to drive sales growth and position Adidas as a Tech performance brand in market. 

 

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Deryll NaidooNike, Sports, Active