Fashion technology meets extreme functionality
WELCOME TO A PIONEERING COLLABORATION BETWEEN ADIDAS AND JAPANESE DESIGN GURU YOHJI YAMAMOTO.
Launch and educate the global market about the AW16 Adidas Y-3 range with a focus on ADIZERO™ waterproof technology and iconic BOOST™ sole technology.
Don't talk about the technology, show it in action in one of the most rugged, cold and remote terrain. A challenging trip to the Isle of Skye where we battled wind, rain, midges and freezing temperatures to Art Direct the Adidas AW16 campaign. The campaign showcased a multi-action opaque scene showcasing the agility, functionality, and beauty of the new range.
Standout pieces include this season’s Airflow Jacket, which utilises waterproof ADIZERO™ fabric to make it incredibly lightweight and breathable. Elsewhere, there is the Tech Knit Long Sleeve, woven from reflective yarn with side zip detailing and a ventilated mouth covering. The Sport Trail X sneaker features the now-iconic BOOST™ sole technology with a rubber outsole by Continental – a German tyre manufacturer – for unparalleled traction.
The innovation existed in showing the products in action among a challenging environment and capturing this in an Adidas Y-3 caliber.
An award-winning campaign to drive sales growth and position Adidas as a Tech performance brand in market.