Future Hub Digital
Creating a Digital Eco-System
DRIVING CHANGE THROUGH DISRUPTIVE CONTENT.
Tom: was tasked to create the digital community for futurist company Future Hub.
After a 2-day Digital Design Thinking workshop, our team worked through key objectives, challenges, and a content plan to support the Future Hub digital eco-system. Our solution was to create core platforms on Facebook + Instagram with support channels in Snapchat + Twitter + WeChat, all driving traffic to Futurehub.co website.
Each digital and social channel leveraged disruptive trend intelligence content from the Future Hub team. Each channel drove a specific version of content through intelligent articles on Facebook, a beautiful visual language on Instagram, stories in Snapchat and translated into Mandarin for a WeChat audience.
A growing social community of more than 100K and daily social engagement sees an average of 1.3% of all members.