Draftstars NBA Digital Fantasy

Connecting Fantasy Gaming with live action NBA sports

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WELCOME TO FANTASY SPORTS. 

Draftstars is a fantasy league technology App platform which allows sports fans to live out their ultimate dream by creating their own sporting teams and playing others in Betting competition. Players choose across sports such as the NBA, NFL, CRICKET, AFL, NRL and SOCCER.  

PROBLEM.

Convert and grow an Aussie Rules (AFL) centric audience into NBA fans. 
 

SOLUTION.

We were tasked with launching the Draftstars NBA 2017 Season. The goals of this launch were to increase new acquisition players and increase the spend of existing players. We devised a multi-integrated campaign which stretched across Outdoor, Digital, Social, TVC and Daily Alerts through technology. Our core call to action was to encourage people to PLAY on the spot games.
 

INNOVATION.

Real-Time gaming technology connected players with in game action. 

 

RESULTS.

More than 1250 new customer acquisition and over 63% conversion of existing database. 

Draftstars.com.au
View Retail TVC
 

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Deryll Naidoo