Godiva Luxury Chocolates

Creating Indulgent decadence for UK, HK and JPN.

GODIVA RED.jpg

NAKED LUXURY.  

Godiva lives up to its namesake Lady with our teams' campaign for the U.K., Hong Kong and Japanese markets.
 

PROBLEM.

Belgium chocolate brand Godiva needed a boost in awareness and sales in luxury department stores across multiple countries.  
 

SOLUTION.

Leveraging on the brand's heritage story and namesake, we delivered a fresh campaign approach shot by Nick Knight at Show Studios. 

The creative aims to reflect Godiva as a rich, decadent, sensuous indulgence for women who enjoy being the focus of attention." The photography and creative retouching by Show Studios, which goes to great lengths to distort focus in order to attract emotional, irrational and instinctive attention.
 

RESULTS.

Growth in brand awareness in every market.
(For confidentiality we cannot publish exact figures)

Deryll Naidoo