Lane Crawford Hong Kong

Rebranding one of Asia's Premium Luxury Stores.  

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WELCOME TO LUXURY SHOPPING. 

Based in Hong Kong and China, yet with a truly global perspective, Lane Crawford has a unique take on luxury that draws from over 160 years success. It is globally renowned for its carefully curated collections across international womenswear, menswear, shoes and accessories, jewellery, beauty and home & lifestyle. 
 

PROBLEM.

Establish Lane Crawford as the 'Go to destination' for best curated International and Designer Luxury Collections in Hong Kong. 
 

SOLUTION.

We created a brand based on in-store collections in collaboration with top illustrators and positioned the campaign messaging as 'INTO THE NEW'. 
 

RESULTS.

Growth in foot traffic by more than 430%. Increase in Brand recognition in Hong Kong.  

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Deryll Naidoo