Virgin Australia Voyeur App

Deeper Connectivity to 53,000 travellers. 

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KEEPING TOMORROW'S TRAVELLERS FLYING FOREVER

Virgin Australia is one of the top 2 airlines in the country. Our team worked closely with the Virgin Australia Voyeur program in developing an ongoing digital platform to quench the thirst of frequent travellers.  
 

OPPORTUNITY.

Increase consideration of Virgin Australia customers beyond flying.
 

SOLUTION.

After months of research, our data insight team discovered customers were more interested in activities at their destination compared with flying. Flying is only a fraction of their journey. Our solution was to own the entire journey of travellers. Whether travelling in their own cities or new destinations, we created the Virgin Travel App to continue the premium service from Virgin Australia.   
 

INNOVATION.

Real-Time global data insight directly from the hands of travellers. Partner programs established for added revenue generation. 
 

RESULTS.

53,000 new member acquisition and a world of data insight. 

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Deryll Naidoo