Nike+ App UX/UI Design
Creating a concierge gym, anywhere, anytime.
WELCOME TO NIKE INNOVATION.
The new Nike + App wanted to create a digital tool that supported personalised training session and connecting people with the common interest of exercising, anywhere, anytime and in any city in the world.
Our team were engaged to deliver the User Experience Design and User Interface Design for the Nike+ App. Working closely with the Nike+ design and product teams, our solutions included developing user-centred design approaches such as insight driven feature streams and continuous user testing.
Working in collaboration with the client to lead new features with strategy, design iterations and user insight. Including the development of yoga, filtering, in-session workout experience, workout library, content system design and more.
The NTC app is a part of the Nike+ ecosystem, we worked in collaboration across the group to develop as a joint experience.
Working with the team to ensure our strategy was delivered across the experience, from ambition and goals for new features to ensure it delivered on brand values and visual design standards.