Dr. Dream Laser Skin Brand
TURNING A LOCAL KOREAN LASER SKIN BRAND INTO A GLOBAL LEADER
Tom: Group approached Dr. Dream laser skin brand to develop a physical and digital (Phygital) strategy to accelerate their local business from $800K to a $42 million global market leader. Let's walk through the strategic data research and digital solutions to support achieving this goal over a 5 year period.
Tom: Group started this journey with a deep dive into data-driven research. Our research into the beauty + laser skin industry looked at industry lead booking data, top-tiered treatments, and high performing product sales from across the globe. In addition to this, we tapped into our intelligence partners at Future Hub to identify beauty trends that will disrupt the future beauty market.
User data from beauty apps and high profile laser skin clinics across Europe, Asia and Australia provided quantified insight to understand how we could establish a robust growth strategy to increase foot traffic and create a digital membership solution.
Tom: Group specialised in defining micro level Australian demographics and pinpointed 8 key audiences to target. From this data, our predictive analytics programs told us which locations in Australia where relevant to establish franchise locations. These findings helped us predict which suburbs best match up with Dr.Dream products + treatments.
Our research and findings kicked off a mass market social media strategy. Growing Dr. Dream's social media channels to more than 500K engaged customers was the first step to accelerating revenue and growth.
Tom: Group converted more than $60,800 worth of bookings in 48 hours through an $80 social media campaign. Our Real-Time conversion team booked 53 appointments for laser treatments, of which 83% of customers attended their sessions. Our Customer Experience Design ensured each customer was rewarded post visit with an opportunity to review their experience through Trust Pilot, an incentive offer for repeat visit and discount on products to match their treatment.
500K App subscribers means $35,580,000 annual revenue.
The true beauty behind Tom: Group's solution for Dr. Dream laser skin clinic is a monthly subscription based app.
This app is designed to grow the relationship between Dr. Dream's customers through educational content, customer stories, product launches and increasing their annual spending value.
In addition, Dr. Dream would gain Real-Time Analytics to target a personalised conversation with customers and monetise the user data for the beauty industry.
RESULTS TO DATE.
Dr. Dream laser skin brand is in healthy shape. With an engaged active audience of Facebook on 500K+, mass growth in bookings and franchise expansion, Tom: Group have set the company on a growth path to achieve it's 5 year revenue plan.
Interested in this solution?
Are you a laser skin or beauty brand looking to accelerate your business then let's set up a Discovery Session. Tom: Group have an open relationship with Dr. Dream laser clinic and own the IP strategy, content and rights of the content on this page.