Makoto Sushi Train

 

 

Using social media to drive new customers and sales. 

Tom: started working with Makoto Sushi Train Restaurants located in Melbourne Central and Emporium Melbourne in early 2018. Over a period of 5 months, we have built up a daily engagement average of 8 new followers, 32 comments and 3.5 uptake of sales offers.

GROWTH strategy.

Our strategy to generate foot traffic and returning customers for Makoto connected to a bespoke #HASHTAG data driver, engaging content from top Foodie Influencers and pushing offers to convert conversation in sales. Instagram has shown the greatest growth so we focused our attention in building a diverse audience through this channel.

Delicious visual language mixed with targeted hash tagging has grown followers, consistently and organically.

Delicious visual language mixed with targeted hash tagging has grown followers, consistently and organically.

Using influencer giveaways to drive mass growth.

Using influencer giveaways to drive mass growth.

Targeted Offers to increase foot traffic.

Targeted Offers to increase foot traffic.

INSTAGRAM STORIES.

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

It’s all about digital storytelling. One of the things the proliferation of Stories has proven is the value of real, uncut content in the eyes of audiences, so documenting your journey with Stories makes the Makoto Sushi Train brand more real in the eyes of their customers.

Tom: have leveraged the power of #Instagram #Stories to drive brand connectivity, dual engagement and spark conversation for Makoto Sushi Train Restaurants. Discover more here in the power of instagram stories for your brand.

Combination of Influencer and organic content to increase customer connectivity.

Combination of Influencer and organic content to increase customer connectivity.

Using instagram stories to push foodie influencers and promotional offers.

Using instagram stories to push foodie influencers and promotional offers.

Do you want to grow your business via social media?

Please email Lucas Jellyman-Turner at lucas@tomgroup.com.au or call +61 420 203 607.


 
Deryll Naidoo